Mobile Phone Accessories Market
The market for mobile phone accessories will generate over $32 billion in revenues in 2007, more than the $28 billion expected from the Smartphone market. Around 77% of these revenues will come from the sales of “after-market” mobile phone accessories and the remaining from “in-box” accessories shipments.
Mobile phone accessories market is expanding fast due to new technologies as well as customer fashion and personalization needs. Handset vendors and mobile operators are showing greater interest as accessories provide high margins and also opportunities to promote their brand and expand their product offerings.
It become mandatory, to increase sales of their high-end mobile phones and smartphones, to provide accessories that allow users to personalize and enjoy new features provided in those handsets.
Nokia is addressing the handset accessory market with a distinctive approach of “Mobile Enhancement” products while Motorola is playing special emphasis on the growing “Personalization” and “Self-Expression” trends.
Analysts expect the market for mobile phone accessories to grow in the next five years and generate over $80 billion in revenues in 2012. The continuing innovation and further advancements in technology coupled with the increasing desire of customers to personalize their handsets are strongly driving this market evolution.
Mobile phone accessories market is expanding fast due to new technologies as well as customer fashion and personalization needs. Handset vendors and mobile operators are showing greater interest as accessories provide high margins and also opportunities to promote their brand and expand their product offerings.
It become mandatory, to increase sales of their high-end mobile phones and smartphones, to provide accessories that allow users to personalize and enjoy new features provided in those handsets.
Nokia is addressing the handset accessory market with a distinctive approach of “Mobile Enhancement” products while Motorola is playing special emphasis on the growing “Personalization” and “Self-Expression” trends.
Analysts expect the market for mobile phone accessories to grow in the next five years and generate over $80 billion in revenues in 2012. The continuing innovation and further advancements in technology coupled with the increasing desire of customers to personalize their handsets are strongly driving this market evolution.
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