Sony Ericsson sells 100 million handsets

Q4 Highlights:

• 18% increase in volume year-on-year
• Continued market share gains and profitable growth
• Continued investment for the future

2007 Highlights:

• Over 100 million units sold – more than double global market growth rate
• Margins remain strong as company shifts to broader portfolio
• Unit growth underpinned by increased sales of lower priced phones
• 145 million music enabled phones sold to date, of which 57 million were Walkman® phones – maintaining leadership in music
  

Sony Ericsson gained market share during the quarter due to the continued success of such products as the K550 Cyber-shot™ and the W200, W300 and W580 Walkman® phones in the Americas and Europe. Although Average Selling Price (ASP) increased slightly sequentially during the quarter, as a result of the introduction of new flag-ship Walkman® and Cyber-shot™ phones such as the W910 and K850 models, the trend for falling ASPs year-on-year reflects the company’s direction to broaden its product portfolio. 

Sony Ericsson estimates the 2007 global handset market as being over 1.1 billion units, in line with previous forecasts. On this basis the company believes it grew market share around 2 percentage points to reach slightly over 9% for the full year 2007 compared to full year 2006. 

Source: Sony Ericsson Press Release