Operators Reject Nokia's Music store

Operators Reject Nokia N81 Because of Integrated Music Service

Nokia's Music Store against the operators' music services

Nokia's idea to include its Music Store service on the Nokia N81 and the 8GB version of Nokia N95 seemed pretty witty at first. The company planned on making a smooth adoption for its new service by providing it by default on its future handsets too. Operators don't like the idea that much and are now rejecting Nokia N81 support because of it.

Operators have a lot to lose, first because of huge mobile content's incomes they get with new services and secondly direct impact to end user they actually have. Because of this, they might see high profit drops, a thought that really does not suit their interests. Not the least surprising, 3UK and Orange too have decided that they are better off without Nokia N81 in their handset offer.

This might be only the beginning of what will prove to be a major struggle coming from Nokia to bring its Music Store supportive handsets on the market with the help of network operators. If the situation takes proportions and the number of operators that decide to reject Nokia's devices increases, the producer will be up against a serious problem.

The only solution might be that of the leading handset manufacturer to start a strong push to sell its devices unlocked. Still, this will mean a higher cost, without all those special offers that carriers usually add to the offer when selling these devices.

Let's wait and see what all other operators will decide and what will be Nokia's strategy...